KUCHING, SARAWAK — Pinnacle Foods (M) Sdn Bhd proudly participated in the Sarawak Trade Fair (STF) 2026, held in collaboration with the High Commission of Bangladesh in Malaysia.
The three-day biennial B2C and B2B trade event took place from 2nd to 4th October 2026 at the Ang Cheng Ho Sports and Community Hall in Kuching, Sarawak. Held in conjunction with the vibrant Padawan International Festival 2026, the fair provided an outstanding strategic platform to engage directly with consumers, trade representatives, and industry leaders across East Malaysia and the ASEAN region.
Strategic Collaboration & Diplomatic Presence
A defining highlight of Pinnacle Foods (M) Sdn Bhd’s participation at the Sarawak Trade Fair 2026 was the opportunity to host distinguished government leaders and international dignitaries at our official showcase. We were honored by the visit of Datuk Amar Professor Dr. Sim Kui Hian, Deputy Premier of Sarawak and Minister for Public Health, Housing and Local Government, who shared encouraging insights on the growing contribution of regional food distributors to East Malaysia’s local economy. Furthermore, the presence of Ms. Mosammat Shahanara Monica, Deputy High Commissioner of Bangladesh to Malaysia, reinforced our ongoing collaboration with the High Commission of Bangladesh in promoting international trade and building strong bilateral economic ties. To cap off this successful participation, Pinnacle Foods (M) Sdn Bhd was presented with an official Certificate of Appreciation by the event organizers, celebrating our commitment to encouraging cross-border partnerships and market growth across Borneo and the ASEAN region.
During the event, Pinnacle Foods (M) Sdn Bhd was also presented with an official Certificate of Appreciation by the event organizers in recognition of our participation and contribution to driving cross-border market growth.
Engaging Consumers & Expanding Market Reach
Our dedicated team set up interactive product display and live sampling booths (Booths 54 & 58), giving event attendees first-hand exposure to our popular fast-moving consumer goods (FMCG) portfolio. Visitors experienced live tasting sessions featuring customer-favorite brands, including:
- PRAN Potata Biscuites
- PRAN Juices & Basil Seed Drinks
- Mr. Noodles
- Bisk Club Biscuits
- Cooking Oil
The overwhelming response from local visitors and trade representatives highlighted the growing regional demand for quality, accessible food products.
Driving Cross-Border Partnerships
The Sarawak Trade Fair 2026 successfully brought together manufacturers, distributors, retailers, and government entities under one roof. As Pinnacle Foods (M) Sdn Bhd continues to strengthen its presence across Malaysia, participating in key trade events reinforces our long-term commitment to exploring regional market trends, forging valuable cross-border partnerships, and delivering high-quality products to consumers throughout Borneo and the broader ASEAN region.