KUALA LUMPUR — Pinnacle Foods (M) Sdn Bhd recorded a major commercial success at the Malaysia International Halal Showcase (MIHAS) 2026, generating RM 2 million in direct orders while expanding its reach across global markets.

At this year’s showcase, Pinnacle Foods presented a extensive portfolio featuring over 4,000 SKUs, spanning popular snack, beverage, confectionery, and staple food product lines under the PRAN brand umbrella. The booth attracted strong interest from international trade buyers, distributors, and retail representatives from multiple regions.

High-Profile Visits and Industry Engagement

The booth hosted notable dignitaries, including the High Commissioner of Bangladesh to Malaysia, Mr. Manjurul Karim Khan Chowdhury along with key commercial delegates and trade representatives. The visiting delegation engaged directly with executive leadership and team members to review current product offerings and explore potential trade channels.

Throughout the event, attendees participated in live product samplings, including PRAN Noodles, juices, and specialty beverages. The active response from consumer visitors and commercial buyers reinforced the brand’s growing foothold in the international Halal food sector.

Driving Global Halal Growth

“Participating in MIHAS 2026 provided an exceptional platform to connect with international buyers and showcase the scale and quality of our lineup,” said a representative from Pinnacle Foods. “Securing RM 3 million in orders reflects strong market confidence in our products as we continue to broaden our global distribution footprint.”

With the momentum gained at MIHAS 2026, Pinnacle Foods plans to follow up on trade leads and finalize regional distribution agreements to accelerate product availability across target export markets.