Expanding Malaysian Halal Excellence to the Global Market
Pinnacle Foods (M) Sdn. Bhd. proudly participated in MIHAS@Shanghai 2025, held from 5–10 November 2025 at the National Exhibition and Convention Centre (NECC), Shanghai, China, in conjunction with the 8th China International Import Expo (CIIE). Organised by MATRADE, MIHAS@Shanghai served as a premier international platform for Malaysian companies to showcase high-quality halal products, strengthen global partnerships, and expand their presence in the Chinese and international markets.
As one of Malaysia’s leading food manufacturers, Pinnacle Foods (M) Sdn. Bhd. showcased its diverse portfolio of trusted consumer brands, including Pran Soya Milk, Power Energy Drink, Bisk Club Biscuits, and other fast-moving consumer goods (FMCG). The exhibition attracted strong interest from international buyers, distributors, retailers, and business partners seeking premium Malaysian halal products. According to MATRADE’s event highlights, the company’s booth welcomed more than 5,000 visitors, reflecting the growing recognition and increasing demand for Malaysian food products in the global marketplace.
Leadership Excellence
A key factor behind the success of Pinnacle Foods’ participation was the outstanding leadership of Mr. Tyler Taseen, Head of Marketing. He spearheaded the planning, coordination, and execution of the company’s exhibition strategy, ensuring every aspect of the event was managed seamlessly and professionally. From booth presentation and product showcases to customer engagement, business networking, and overall event operations, his strategic vision, meticulous planning, and effective management played a pivotal role in delivering a successful exhibition.
Under Mr. Tyler Taseen’s leadership, the marketing team effectively represented the company’s brands while fostering meaningful connections with international buyers, distributors, retailers, and potential business partners. His ability to coordinate cross-functional teams, manage operational excellence, and maintain high professional standards significantly enhanced Pinnacle Foods’ presence at MIHAS@Shanghai 2025, further strengthening the company’s reputation in the international market.
Building Global Business Opportunities
Throughout the six-day exhibition, the Pinnacle Foods team conducted numerous business meetings, networking sessions, and product presentations, creating valuable opportunities to establish new partnerships and explore export prospects across China and other international markets. The event also reinforced the company’s commitment to delivering innovative, high-quality, halal-certified food products that meet the evolving needs of consumers worldwide.
Recognition from Malaysian Leaders
The exhibition was further distinguished by visits from prominent Malaysian leaders and government officials, including Deputy Prime Minister Dato’ Seri Dr. Ahmad Zahid Hamidi, who officiated the opening of MIHAS@Shanghai. Senior representatives from MATRADE and various state governments also visited the Malaysia Pavilion, reaffirming the government’s continued commitment to supporting Malaysian exporters and strengthening the nation’s global trade presence.
Strengthening Malaysia’s Global Presence
Pinnacle Foods (M) Sdn. Bhd.’s participation in MIHAS@Shanghai 2025 reflects the company’s ongoing commitment to expanding its international footprint, promoting Malaysia’s halal food industry, and building long-term, sustainable business partnerships across global markets. By participating in one of Asia’s most influential international trade exhibitions, Pinnacle Foods continues to strengthen its position as a trusted Malaysian food manufacturer while contributing to the global growth and recognition of Malaysia’s halal economy.